WAYNE ENTERPRISES
Formitalia x Warner Bros. Discovery, 2024
Bruce Wayne’s elegant and sophisticated taste.
Created by Warner Bros. Discovery Global Consumer Products and launched in Fall 2022, Wayne Enterprises is a sophisticated new lifestyle label inspired by Bruce Wayne featuring luxury products and experiences.
The elevated collection takes its cues from Bruce Wayne’s elegant and sophisticated taste, infused with mystery and purpose. Named after the Gotham City-based, multinational company, Wayne Enterprises products are aspirational, elegant but edgy, innovative and tactical, always unexpected.
The ready-for-anything trend setters, the Bruce Waynes of the world.
Featuring luxury brands and products that stand the test of time, the Wayne Enterprises label includes a range of categories including home furnishings and homewares, fashion, accessories, personal care, fitness, electronics and more. The elevated label is tailored to the sophisticated, the bold, the ready-for-anything trend setters, the Bruce Waynes of the world.
Bruce Wayne is a billionaire industrialist, philanthropist, man-about-town, bon vivant and hero of Gotham City, with an unmatched sophisticated and aspirational style. Nothing about Bruce is casual or without purpose, everything he does and owns is methodical, even tactical. Anchored in his heritage, Bruce’s style is aspirational, iconic yet edgy, practical yet mysterious and showcases his unique set of skills whether day or night.
Creative Team: Gabriele Chiave, Mauro Martinuzzi, Giulia Zia
Visualisations: Lukasz Brzozowski