Milan Design Week
Fendi Casa, 2024
Fendi Casa celebrates Milan Design Week, transforming its Piazza della Scala flagship boutique to feature an unprecedented interpretation of the FF logo.
Signature of the Maison, born from the vision of Karl Lagerfeld in 1965, and it is now reinterpreted and developed by Controvento with Silvia Venturini Fendi.
The display metaphorically moves from the outside to the inside of the boutique to reveal a minimalist setting inspired by the aesthetics of a contemporary art gallery.
Shades of white dominate the space, while the all-over FF logo frames transparently delineate the interior to create an environment of light and purity, where the creativity of the new collection takes centre stage.
The collection introduces a new chapter of the FENDI Casa journey where design pieces gain further depth, following the ongoing dialogue between creativity and craftsmanship that has always distinguished the Maison: impeccably elegant yet with a touch of eccentricity and irony.
Creative Team: Gabriele Chiave, Danilo Fabozzi, Joanna Zoltowska
Copyright 2024 @ All rights reserved