ALMA was recently showcased through a dedicated pop-up at the multibrand light store Asteri in Paris, bringing together design, craftsmanship and storytelling in an intimate retail setting. During the event, the Creative Director of Controvento shared the vision behind the iconic ALMA design created for Contardi. He reflected on the original idea that shaped the project and how ALMA has evolved over time into a comprehensive collection, developed across different versions while remaining true to its original design language.

The conversation underlined the importance of creating objects that can evolve without losing clarity and identity. ALMA was presented as a project defined by continuity, where each new interpretation reinforces the strength and recognizability of the original design rather than changing its essence.

The pop-up also represented a unique opportunity to experience the full ALMA collection in one place, offering visitors a broader perspective on its evolution and design consistency. From now on, the Asteri store will be the only retail destination in Europe where the complete ALMA collection is available. The event highlighted the enduring relevance of ALMA within Contardi’s portfolio and offered visitors a closer look at the thinking and intention behind its evolution.