Designed and developed under the creative direction of Gabriele Chiave
at Marcel Wanders Studio,
together with a great creative and operational team.

Unveiled during Salone del Mobile 2021, Enlightening the Future was a complete sensory experience designed for Audi City Lab.

Always in motion, the spectacular wonder utilises light to form an indelible connection between man and machine. A facade greets guests with an illuminated Audi logo set within repeating dynamic textile panels. Inside, a mesmerising and playful tunnel features soft textile covered walls upon which light can be activated through gentle human touch. At the heart of the experience the new Audi RS e-tron GT and the A6 e-tron Concept are revealed with pulsating explosions of light. Here, a concrete floor and mirrored walls create infinite reflection, magnifying the perspective of light from every angle.

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